Parris Communications was engaged to develop a digital and social media campaign to increase consumer awareness and drive sales for a new online and catalog gift retailer.  Research was conducted to fully understand the targeted consumer’s buying decisions, needs and desires, and also to identify online influencers for targeted editorial placements and endorsements.

Through the development of online contests and Parris’ relationships with key influencers, we were able to secure a significant number of product endorsements and editorial placements, drive traffic to the retailer’s web site and ultimately, increase sales.