“The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy.”
A company’s own employees are the most critical component of a rebranding campaign. Employees serve as brand ambassadors in every interaction with all stakeholders. Ensuring associates are inspired and energized through their understanding of the new brand vision provides them with ability to enthusiastically communicate it outward.
When MRIGlobal was looking for an expert strategic communications firm to lead its rebranding efforts, it chose Parris Communications. Parris developed an employee engagement campaign designed to educate and energize employees around the new brand vision. Employees were given a communications tool kit to integrate the brand vision into all of their outbound communications and to share the brand promise with each of their audiences.