“The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy.”
Parris Communications was engaged to develop a long-term branding and media relations campaign to increase consumer awareness and drive sales for the launch of an online and catalog gift retailer.
Parris researched the targeted consumer and matched the demographics with online influencers, consumer publications and broadcast outlets providing a heightened experience for that same consumer. Parris secured meetings with top consumer magazine editors to introduce the company’s executives and merchandise, and a love connection was made.
Through Parris’ strategic expertise, strong national media relationships and extensive product knowledge, the effort resulted in significant media placements, the strenghtening of relationships with targeted consumers, and a spike in sales.