Parris was proud to partner with QuikTrip for the nationwide launch of QT Kitchens, its fresh, made-to-order menu of food, premium drinks and frozen treats. 

Parris engaged social media influencers for private events to sample the new menu and share their enthusiasm with their networks with the goal of changing the way consumers think of convenience store food. The market-by-market launches were wildly successful in raising consumer awareness and increasing product sales.