Our philosophy is that the best marketing communications campaign relies on a healthy marriage of advertising and public relations. Used effectively, advertising can have a strong impact on public perception and corporate image. That impact can be magnified dramatically when supported by an effective public relations and communications effort.
The cornerstone of any PR or advertising effort is, of course, the message. At Parris Communications, developing that message has become perhaps our greatest area of expertise. We have been privileged to help shape key messages for everything from greeting card lines and special movie theatre promotions to fiber-optic long distance services, from sportswear apparel to biotechnological breakthroughs. The fit of the message to its targeted market is critical. Our goal is to tailor that fit expertly. Every time, all the time.