Bob Inderman

Yoda Emeritus

Bob holds a wide range of practical communications experience built through more than 30 years as a newspaper and wire service editor, broadcast executive and public relations practitioner. During his PR career, Bob has specialized in strategic planning, corporate communications, reputation management, community relations, special events and media relations strategy. He also has helped prepare spokespersons for crucial public appearances, news interviews, and legislative testimony.

Bob believes that the communications problems corporate executives often face can best be resolved through superior personal leadership skills combined with positive, strategic communication. He is an expert in managing and counteracting tough, touchy, sensitive corporate communications issues and frequently counsels companies facing serious reputational threats.

In 1999, Bob assisted Interstate Bakeries Corp., the country’s largest baker and distributor of fresh bread and snack cake, after union officials accused a Chicago-area Twinkies bakery of having been contaminated by airborne asbestos. The incident necessitated a five-state recall of product, but by providing credible health officials to the news media in a timely manner (“even if true, airborne asbestos posed no health risk for Twinkies consumers”), national sales bounced back to normal trends within 24 hours.

Senior management frequently retains Bob to directly intervene and manage the resolution of corporate problems and bad news. He has provided crisis counsel for amusement ride accidents (Worlds of Fun’s Orient Express derailment), Chapter 11 announcements (Gilbert/Robinson Restaurants), employee relations (Kansas City Southern Railways) and national union disputes (Interstate Bakeries and BASF Corp.).

His broad-based experience also ranges from dealing with media-initiated investigations to situations that involve controversy, community action or even activist opposition. In the 1990’s, Bob led a bold public awareness campaign in Terre Haute, Ind., to help BASF site a major chemical plant in the Midwest. In addition to media relations, Bob also worked with city and county officials to develop advocacy messages for the project. When opposition sprang up during the public hearings phase, Bob drafted speeches for supporters, provided crisis counsel to company officials and served as company spokesman on environmental matters.

Bob also helped create the “Kansas Clicks” and “Missouri Clicks” public relations campaigns of the late ‘80s that increased statewide seatbelt use to nearly 70 percent. He again assisted Missouri in 2002, personally directing six news conference/school events in Kansas City, St. Louis, Springfield, Kirksville, Jefferson City and Cape Girardeau in a two-day period. The education and awareness campaign helped Missouri maintain its 78 percent federally dictated level, thus preventing possibly loss of some federal funding for the state’s highways.

Over the years, the Kansas City chapter of the Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC) haVE recognized Bob’s strategic public relations work with more than a dozen PRISM awards and five Bronze Quills. In addition, he received a 1997 international ARC award for his writing and production of the 1996 Interstate Bakeries annual report.

Bob lives in Kansas City with his wife, Patty Moore.