Laurie Roberts

President

Laurie manages our crisis communications practice group and also leads our healthcare and life sciences practice group. A former television anchor and reporter who broadcast live reports on NBC’s The Today Show and CNN, Laurie was often in the position of publicly questioning top newsmakers. Now, she uses her news judgment to weave our clients’ messages into news content that carries third party credibility, and influences key stakeholders.

Laurie has shaped internal and external communications campaigns for Hallmark, AMC Entertainment, Sprint, QuikTrip, Cerner, the Stowers Institute for Medical Research, JE Dunn Construction and Shawnee Mission Medical Center.

Laurie puts our clients through mock interviews to sharpen their skills and help them avoid common reporter tricks of the trade. Her long-established media contacts and expertise in message development bring the highest level of service to our clients. A skilled writer, she creates communications vehicles and messaging with high-impact, including social and digital media content, annual reports and corporate brochures, press releases and other strategic communications vehicles.

Laurie was recently named by the Kansas City Business Journal to the 2016 class of “Women Who Mean Business. She was named one of Kansas City’s Most Influential Women by Kansas City Business Magazine and is a graduate of Centurions, an intensive two-year Kansas City civic leadership development program.

Laurie was honored as the 2016 recipient of the Bernard Powell award, recognizing her vast community service. She is a founding member of the Starr Women’s Hall of Fame, having served as co-chair, and is currently serving on the citywide campaign cabinet for the United Way of Greater Kansas City.

Laurie recently completed a more than two-year term as President of the Board for the Kansas City affiliate of Susan G. Komen, served as Vice President of the Girl Scouts of Northeast Kansas and Northwest Missouri, and has served in leadership positions for the College Basketball Hall of Fame and Camp Quality, a nationwide network of camps for children with cancer.