Laurie Roberts


In addition to her role as President, Laurie leads our crisis practice group and co-leads our real estate, life sciences and healthcare practice groups.

Laurie’s 17 years of experience as a former journalist comes into play as she guides our clients in developing and implementing their strategic communications plans.  She has shaped internal and external communications for Polsinelli, Shawnee Mission Health, The Stowers Institute for Medical Research, Hallmark, Sprint, QuikTrip, The University of Missouri System, UMKC and Rockhurst University, to name a few.

A former television reporter and anchor who broadcast live reports on NBC’s The Today Show and CNN, Laurie was often in the position of publicly questioning top newsmakers.  Now, she puts clients through mock interviews to sharpen their skills and help them avoid common reporter tricks of the trade. 

A three-time EMMY-award winner from the Academy of Television Arts and Sciences, Laurie was also honored by the Alliance for Women in Media with the nationally-acclaimed Gracie Allen Award in recognition of her co-development of a local television series, “Smart Women.”

Her second career in public relations has also garnered a significant number of awards and honors. Laurie was honored in 2017 as Kansas City’s “PR Pro of the Year” by the Kansas City chapter of the Public Relations Society of America. She was heralded by the Kansas City Business Journal in its “Women Who Mean Business” recognition of the top businesswomen in Kansas City.  Kansas City Business magazine recognized Laurie as one of Kansas City’s “Most Influential Women.”

The Centurions leadership organization awarded Laurie the Bernard Powell Award for excellence in community service. Laurie is a member of the Board of Trustees for the United Way of Greater Kansas City. She served as President of the Board of Directors of Susan G. Komen Kansas City and was an officer on the Board of Directors of the Girl Scouts of Northeast Kansas and Northwest Missouri. Laurie volunteered her expertise on the communications committee for Camp Quality, a nationwide network of camps for children with cancer and served in the same role for the Kansas City Friends of Alvin Ailey. She has also committed significant volunteer time for the American Heart Association and the College Basketball Hall of Fame.

Laurie has dedicated countless hours over the past 33 years mentoring women in their career journeys and is a steadfast supporter of women in business.  As Co-Chair of the Starr Women’s Hall of Fame, she helped develop the criteria and programming that launched Kansas City’s first Hall of Fame for Women.  She remains a founding member of the Starr Women’s Hall of Fame steering committee.